Like some of my clients, I can get lost in how much content I need to provide. Then I remember the ‘less is more’ approach.
Although my first impulse in developing content for a presentation is to share as much as possible about a particular topic, it is not the best route for an engaging and memorable presentation.
One of the early steps in any content development is to assess the wants and needs of your audience.
Once that initial information has been obtained, a ‘less is more’ approach to crafting and delivering messaging is advantageous for audiences in several ways.
3 Ways the ‘Less is More’ Approach Works for Your Audience
1. Engagement
Attention spans are shorter, even for in-person presentations, and we can only manage so much information, or cognitive load, at a time.
Shorter, focused presentations are more likely to hold your audience’s attention and help with information retention. By getting to the point quickly, you can maintain their interest and keep them engaged.
One technique I like to use is to ask myself, if an audience member was asked what my presentation was about after they heard it, what would they say?
2. Clarity and Impact
Concise messaging brings more clarity to your presentation, and your audience won’t get lost in unnecessary details.
Concise messaging can often deliver a stronger emotional impact as well, which is necessary if you are looking to influence your audience with your points.
3. Flexibility
A ‘less is more’ approach in your presentation provides opportunities for more discussions, questions, and interactions with the audience.
Audiences generally want more to engage with you and other audience members, and the ability to be flexible and adapt to the audience’s reactions creates a richer experience for your audience.
The ‘less is more’ approach should also be used in your visuals, i.e. slide deck. Is your ‘signal’ (main message on the slide) getting missed because there is too much ‘noise’ (unnecessary clutter)? It’s worth taking a look to ensure that your slides pass the ‘glance test’. Can the text on your slides be read in just a glance?
Are your audiences getting your main message and key points? How might you apply the ‘less is more’ strategy to your next presentation?
Working on a presentation for a conference or upcoming meeting? Not sure how to navigate a difficult conversation with a co-worker, direct report, or maybe your manager? Does your team need help with coming together on a project? These are all areas where I can help!
Reach out for a Discovery call to see how Communication Coaching could be helpful for you and/or your team!