Using gestures in presentations is a powerful communication technique.
One area of communication and in public speaking that hasn’t gotten much attention in recent years since we have been presenting virtually is the power of gestures.
In developing content for a presentation, we tend to focus on our choice of words and how we deliver them. However, the power of gestures, our hand motions, and body language, should not be underestimated.
Recent research has shown that gestures are an essential part of our communication process, and they precede our conscious thoughts.
We are constantly signaling our intent to others in a split second before the words come out of our mouths, and most of this signaling falls underneath our conscious radar.
We all gesture, though how and how much we gesture will vary among cultures.
What are the benefits of gestures?
1. Understanding
When we use gestures to help explain a concept, our audiences better understand what we are saying. Our hand movements help to clarify, specify, and enhance our speech which aids their comprehension of our message.
2. Memory and Learning
Audiences are likely to remember more gestures accompanying the words in a speech.
In a research study where participants watched videotaped speeches, they were able to remember points in the speech when a gesture was used to emphasize a point.
Gestures enhance our memory by reinforcing the spoken word with visual and motor cues.
3. Influence
Studies have shown that when audiences hear a speech and see gestures at the same time, the listeners’ attention becomes amplified.
One study involved a group of experienced investors who watched 4 versions of a presentation pitched by an entrepreneur. One video employed the use of figurative language; one video included frequent hand motion; one video used both figurative language and hand gestures; and the fourth video used neither.
The investors who viewed the video with the frequent gestures were 12% more interested in investing, which led the researchers to conclude that gestures mattered more than words.
A word of caution – Over-gesturing can backfire and distract an audience. Be purposeful when using gestures in your presentations.
How can you use this information?
- Start with an awareness of how you naturally use gestures.
- Ensure your gestures are aligned with your message or points in your presentation.
- If you are presenting on a video platform, see if you can adjust your view so that the audience can see your hands.
- Experiment with a few gestures that feel authentic to you and practice so that they become a part of your natural communication style.
- Watch how other speakers use gestures and learn from them.
Here are a few of my favorites to watch:
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