Why Speak? Most people don’t know that speaking is one of the best marketing strategies for growing your business. As an active marketing strategy, speaking to an audience by offering solutions to a particular problem they are facing can lead to an increase in business if approached in the right way. Here are 4 reasons […]
public speaking
Analyzing Your Audience
No matter how great your content, it won’t get heard unless you are tweaking your speaking to address your audience’s unspoken question, “What’s in it for me?” Oftentimes we spend a great deal of time developing our topic, key points, great openings and conclusions, and we don’t consider or spend much time evaluating who is […]
The Craft of Public Speaking
Many don’t realize that the craft of public speaking includes a long and rich history, dating back to the ancient Greeks. In those days, there was no legal profession, and citizens were expected to speak for themselves in disputes as well as participate actively through spoken word to shape laws and public policy. Aristotle, known […]
Are You a Part of the 25%?
You know the feeling – sweaty palms, dry mouth, butterflies in your belly. You are not alone. According to a study published by the Institute for Mental Health in March 2012, about 75% of us suffer from speech anxiety. Speaking anxiety is defined by a speaker’s level of fear or unease with speaking to a […]
Dealing with Your Fear of Public Speaking
Are you one of those people that have anxiety attacks before a public speaking event? Fear of public speaking is one of the top social fears found among Americans. Whether it involves speaking up at meetings or in class, this fear can truly wreak havoc in your life. Overcoming this fear can be difficult but […]
Speaking In an Unfamiliar Venue
For most people speaking in public is a scary prospect. At best it can give you the butterflies, and at worst it can paralyze you. This stress can be multiplied when you are expected to speak in a venue that is unfamiliar. This sort of venue is one at which you are speaking whether it […]