Sonja Stetzler

Effective Connecting

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5 Ways to Enhance Your Credibility as a Speaker

Like it or not, your audience, not you, decides on your credibility as speaker.  Credibility is characterized as a speaker’s competence (knowledge of his/her subject matter) and character (trustworthiness and goodwill towards his/her audience). A speaker’s credibility can be a moving target as it can vary from audience to audience, and it can even change […]

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4 Ways Speaking Helps to Grow Your Business

Why Speak?  Most people don’t know that speaking is one of the best marketing strategies for growing your business. As an active marketing strategy, speaking to an audience by offering solutions to a particular problem they are facing can lead to an increase in business if approached in the right way. Here are 4 reasons […]

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Words are tools

Words are the tools that speakers use to craft their message. Just as an artist  chooses a brush, color, and medium to create a picture filled with meaning on a canvas, effective speakers deliberately choose words to paint mental images, stir emotions, and convey meaning in their spoken message. The words we use have power […]

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Analyzing Your Audience

No matter how great your content, it won’t get heard unless you are tweaking your speaking to address your audience’s unspoken question, “What’s in it for me?” Oftentimes we spend a great deal of time developing our topic, key points, great openings and conclusions, and we don’t consider or spend much time evaluating who is […]

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The Craft of Public Speaking

Many don’t realize that the craft of public speaking includes a long and rich history, dating back to the ancient Greeks. In those days, there was no legal profession, and citizens were expected to speak for themselves in disputes as well as participate actively through spoken word to shape laws and public policy. Aristotle, known […]